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Especially the host's last sentence—
"It's clear that since the emergence of the [miHoYo] game studio, we've vaguely seen... that traditional Chinese culture seems to be quietly reviving..."
On the surface, this statement means that "traditional Chinese culture is being revived."
But if you think about it carefully, you'll find that the subconscious meaning behind these words is that miHoYo represents a leading role in the revival of Chinese culture.
When Mo Li saw this news, she was truly flattered.
The benefits of this title are self-evident.
However, being a "benchmark" also means there will be many hidden limitations.
However, after thinking it over carefully, he felt relieved.
This is Blue Star, not Earth.
On Earth, the Dragon Kingdom is far more powerful than Earth.
On the other hand, the culture war is showing signs of decline.
This is not a problem of the Dragon Kingdom, but rather a result of various reasons over the past century.
It's not just China; other Asian countries are even more heavily influenced by Western culture.
Many countries have even become completely "Westernized".
Thanks to the rich history of China's five thousand years, our ancestors left behind many treasures. Even though many have been lost, China's image remains firmly established.
In recent years, the country has also been working hard to resist the influence of foreign cultures while promoting its own traditional culture.
But the effect was minimal.
Until Mihoyo appeared, it not only popularized culture, but even took culture overseas, making "traditional opera" attract countless reports from foreign media.
Until the success of "The Goddess Splits the Temple".
Its successful overseas expansion has not only unlocked new carriers and methods for cultural export, but also announced to the world the continuous rise of China's technological and traditional cultural soft power.
This is... the fundamental reason why miHoYo received such praise from CCTV.
.......
Chapter 548 Why can't this hype go down...?
Why does the Chinese nation always talk about "revival" instead of "reaching the pinnacle"?
Because this ancient country with a history of five thousand years has always been in the position of the flag bearer on this "chessboard" called "Blue Star".
Although there were times of decline and setbacks during this period, they eventually rose to the top again, attracting all nations to pay tribute, and all were proud to be Chinese.
Now, although the Dragon Kingdom has returned to the position of "standard-bearer".
However, it is still in the "recovery" phase.
After all, the pinnacle of the Dragon Kingdom's history... was being the "referee," and having all nations pay tribute.
Today, those in power seem to see miHoYo as the spark that ignites the revival of China's soft culture.
Once the fuse was lit, they naturally showered it with praise.
On the internet today, exclamations of amazement and cheers are heard everywhere.
This is no longer just a celebration for players from China.
CCTV's report clearly stated the extent of the buzz surrounding "The Goddess Splits the Temple" overseas.
In the world of traditional opera, there was an atmosphere of "decorating with lanterns and colorful decorations".
After all, the search volume for the word "traditional opera" has been soaring recently.
that's it……
It seems that the popularity of Genshin Impact is about to cool down.
But the day after the CCTV news broadcast...
The popularity quickly climbed to its peak again...
Xinhua News Agency, China News Service, People's Daily, and other official state media outlets all published articles praising Genshin Impact and Goddess Split.
The titles all have a bit of a UC News sensationalist feel to them, such as—
How are "cultural ambassadors for overseas expansion" made?
【The Goddess Splitting the Temple Showcases the Ingenuity of Heritage in the New Era】
[“New Cultural Symbols” Go Global: miHoYo’s Genshin Impact Sparks Peking Opera Craze Overseas]
……
Of course, besides official media, countless self-media outlets have also published various articles and videos about "The Goddess Splits the Temple"—
[National team requests to participate! First-class suona player plays "Goddess Splitting the Temple"]
[A renowned international band! Featuring 17 instruments, they perform "Goddess Splitting the Temple"]
[A National First-Class Master of Cantonese Opera! Performing "The Goddess Splits the Temple" in the Cantonese Opera Style]
……
This continuous surge in popularity has also led to a famous saying circulating online—
[Other game developers: Just when I thought the hype surrounding "Goddess Splitting Temple" was about to die down, some new big name would step in and add fuel to the fire (crying)]
This phenomenon is also incredibly amusing to netizens.
This is both a joke and a reflection of the helplessness of other game developers.
However, this is good news for ordinary gamers.
Roll! Keep rolling!
After all, no matter how turbulent the gaming industry gets, it's always the ordinary players who ultimately benefit.
of course.
While netizens were happy for miHoYo, they couldn't help but clamor for Genshin Impact to give away a free 5-star character.
After all, these are old traditions...
Mo Li also knew that the players were just making empty noise.
But he did indeed have the idea of giving away a 5-star character of his own choosing.
After all, this unexpected windfall truly filled him up.
Sharing happiness is worse than enjoying it alone. If you're happy, you should make sure the other players are happy too.
But then he thought about it again...
If they really give away a selectable 5-star character... then wouldn't other countries' versions also give it away?
That won't do...
It's fine to give it to family members, but I'd rather not give it to foreigners.
But if we only give it to players from China, the news will definitely get out, and then we'll be accused of racial discrimination, which will be difficult to handle.
With Genshin Impact being so popular now, you have to be careful about everything.
With this in mind, Mo Li had no choice but to abandon the idea.
At that moment, he was holding his laptop, drinking with Eden while browsing news online.
He originally thought that the popularity of "Goddess Splitting Temple" would only last for two or three days before it would fade away.
Then I can release the promotional video for "Honkai Impact: Star Railway" that I edited myself, as well as the public beta date.
But the result...
The popularity of "Goddess Splitting Temple" has been going strong for over a week...
This is because miHoYo has been labeled a "benchmark for cultural export".
Mo Li felt that the promotional video she had edited wasn't quite right...
After all, it was a gameplay demo video before the public beta, so the edited version naturally looked more exciting.
So he chose the Cocolia boss battle.
The battle voice lines paired with the song "Wildfire" are quite exciting.
But in the current public opinion...
Clearly, editing the gameplay footage of [Luofu Immortal Continent] would be more effective.
"Then let's choose the blurry in-game footage."
After making the decision, Mo Li immediately deleted the video she had previously edited.
Eden naturally overheard Mo Li's mutterings.
She put down her wine glass, leaned against Mo Li, and asked curiously, "What's wrong?"
Mo Li chuckled and shook her head: "It's nothing, I just suddenly had a better idea."